This studio has a large social casino game and using the Dive LiveOps tool to monetize. This tool allows managers to create highly targeted, calendar based promotions for players and send off communication through email, push, in-app inbox messages, and more.
The game runs 60 LiveOps events weekly on average with more than 600 active targeted segments. When LiveOps events were disabled for a week, the game saw a sharp 30% decline in revenue, showing that LiveOps is a significant growth driver. The studio tested different message wording and gift/reward/purchase amounts using Dive’s A/B test tool to reach an optimized experience.
Results
Dive also developed Journeys for this client. This feature includes a set of chained events treatment per segment. The game implemented five journey segments including a “likely to churn” segment – this was an algorithm developed by Dive which looks for patterns in players’ behavior and starts sending communications when a pattern is broken.
- 25% increase in ARPDAU comparing Q3 of 2020 and Q4 of 2022
- 10% increase in conversions and 7% in retention with Journeys
- 30% Decrease in overall revenue when LiveOps events were off
